The Seventh Occasional Information Architecture Slam

Friday, April 5, 2013

90-minute session – 1:45 PM

The IA Slam is a condensation of the white-knuckle terrors and orgiastic joys of a full client engagement into a take-no-prisoners improvisational session. Participants will work in teams to solve and present a heretofore unimagined business problem in a compressed time frame, and members of the winning team will be awarded a medal at a special ceremony at Sunday’s lunch. If this sounds scary, you’re right. If it sounds fun, you’re also right. If it sounds irrelevant to the practice of information architecture, you couldn’t be more wrong: past slam participants have found the slam useful in interviews, user research, and developing their networks.

Eric Reiss

PhotoEric Reiss has held a wide range of eclectic jobs including: piano player (in a house of ill-repute), senior copywriter (in an ad-house of ill-repute), player-piano repairman, jukebox restorer, pool hustler, school-bus driver, cartoonist, magician, adventure-game creator, starving student (Washington University in St. Louis) showboat actor (Goldenrod Showboat), and stage director (Danish Royal Theatre). The breadth and depth of his experience have served him admirably as an information architect, although he is generally unable to explain exactly how.

In other past lives, Eric has been a two-term president of the Information Architecture Institute, a professor of Usability and Design at IE Business School in Madrid, Spain, and a leading collector of late 20th century parking tickets.

Today, Eric is CEO of the FatDUX Group in Copenhagen, Denmark, an international user-experience design company with offices and associates in over a dozen cities worldwide. He also has several books to his credit.

Lynn Boyden

PhotoLynn Boyden trained as a librarian at UCLA with no intention of ever working in a library. She has worked for various now-defunct agencies, Symantec, Yahoo!, and FatDUX, where she numbered UCLA, the Los Angeles County Museum of Art, the University of Illinois, and KBHome among her clients. She is an information architect with the University of Southern California, and has taught user experience design in the Master’s degree program in Information Studies at UCLA for the past thirteen years.

Matthew Fetchko

PhotoMatthew is currently Vice President, Digital Strategy at J. P. Morgan Asset Management. The role encompasses providing insight and direction for the institutional business across all internet properties and applications. This includes web sites, social media and other interactive media.

Matthew has worked with a number of interesting organizations, clients and projects, from financial services to online content focused communities, stretching back to the pre-historic days of the mid 90s.

Prior to the internet becoming an all consuming passion, he’s spent time as a graphic designer, art director, and a creative director. He has also studied painting, ceramics and drawing in addition to interactive media.

An illuminating quote from the man: “I enjoy creating and crafting stuff, be it online experiences or things rooted solidly in meat space.”

Matthew’s undergraduate degree in is visual communications from the George Washington University with an advanced degree in interactive telecommunications from New York University.

Chris Chandler

PhotoChris Chandler’s biography will be available soon.