The World Is The Screen: Elements of Information Environments

Friday, April 5 2013

10:30 AM

For over a decade, we’ve defined IA in part as “the structural design of shared information environments,” yet we still lack a consensus for what we mean by that phrase. Meanwhile, mobile & cross-channel complexities are only getting more complex, and context is more ambiguous than ever.

This talk suggests that we not start from the perspective of the device, the content or the software; rather we should start with understanding how people perceive their whole environment.

  • A model for three key modes in which people experience information (ecological, semantic, and digital).
  • A framework for analyzing how people perceive their environment (based on seminal work from ecological perception science).
  • How these elements help us untangle some knotty real-world examples and explain some typical yet puzzling user behaviors.
  • A fresh take on the value and scope of information architecture.

Andrew Hinton

PhotoAndrew Hinton is an Information Architect at The Understanding Group (aka TUG). Since the early ’90s, he’s been helping clients and employers of all shapes and sizes make better information environments.

You can find links to Andrew-related things at, including his tweet-self, @inkblurt.

Andrew also hopes that by the time he presents at IA Summit in Baltimore, he will have finished the O’Reilly book he’s been writing about how information shapes context. Perhaps it will even have a title. Care to start a pool?