Web Governance: Where Strategy Meets Structure

Saturday, April 6, 2013

90 minute interactive session – 1:30 PM

Websites are no longer an experiment. They are mission-critical interfaces to business, government, health, and education. And, they’re not just channels for marketing and communication. Increasingly, websites are places where work gets done. This is great news for information architects, provided that we’re willing to engage with executives in conversations at the crossroads of strategy and structure.

In this interactive session, we’ll examine why it makes less and less sense to design sitemaps and wireframes without also restructuring business processes, incentives, and the org chart. We’ll explain how to build a web governance framework that includes roles, responsibilities, rules, and standards for organizational development. We’ll share case studies that illustrate best practices. And, we’ll explore what all this means for the design of service ecosystems and the cross-channel user experience.

These problems will not be solved easily. We still need our boxes and arrows, but we must also manage people and politics. It’s hard work but work that must be done. We’ve spent 20 years on the low-hanging fruit. It’s time to reach a little higher.

Lisa Welchman

PhotoLisa helps organizations clarify decision-making authority for all things related to web development and web governance. That means she’s often in the middle of organizational disputes, and she likes it. Lisa’s core strength is helping to resolve differences of opinion among digital stakeholders. She works closely with organizations to understand why there are challenges around managing the organization’s web presence and then works collaboratively with her clients to create solutions to resolve those challenges. Lisa is based in Baltimore and supports clients all over the globe. She’s writing Managing Chaos: Digital Governance for the Enterprise for Rosenfeld Media.

Peter Morville

PhotoPeter Morville is a writer, speaker, and consultant. He is best known for helping to create the discipline of information architecture. His bestselling books include Information Architecture for the World Wide WebAmbient Findability, and Search Patterns. He advises such clients as AT&T, HP, IBM, the Library of Congress, Macy’s, Microsoft, the National Cancer Institute, Vodafone, and the Weather Channel. His work on information architecture and user experience strategy has been covered by Business Week, The Economist, Fortune, NPR, and The Wall Street Journal. Peter lives in Ann Arbor, Michigan with his wife, two daughters, and a dog named Knowsy. He blogs at findability.org.